The Home Estimate Now Includes Active Data
We have access to active listings all over the country. Our skilled engineering department has added active listings to the Home Estimate landing page, giving a broader picture of the market. The addition of the active listings will make the Home Estimate more valuable for your prospects.
Agents can now update their Home Estimate preferences to show the active listings.
How to Change Home Estimate Preferences
- Log in to your account
- Under the account tab, click Home Estimate Preferences
- Click the box next to Show Active Listings
- Save changes
Why is including Active Data important?
Sometimes the sold properties don’t represent the active market. By adding a view to both, the visitor can get a blended home estimate. The home value estimate changes depending on what the visitor has chosen to view. They can see an estimate with sold or active homes or both.
Good news for non-disclosure states.
Because non-disclosure states don’t make their sales data available, we could not show the needed stats to make the Home Estimate work properly. However, the active data, which can be publicly shown, will be visible, making the Home Estimate more valuable to your visitors.
About the Home Estimate
Remember the days when tracking leads from direct mail was nearly impossible? When the only way of finding potential sellers was when they reached out to you? The Corefact Home Estimate feature takes the guesswork out of finding your hottest leads.
The Corefact Home Estimate feature shows you which leads to follow up with. Our feature tracks which homeowners have viewed their estimate, giving you insight into who might be interested in selling their home.
Corefact offers this free home estimate on any Corefact postcard you’d like to send out. The call to action directs the homeowner to check their home value at RealEstateHomePrice.com.
Once the homeowner snaps the QR code, they can see recent home sales in their area and the home value estimate range. Best of all, all of the users’ actions are tracked within your Corefact account using our star rating system. This means you know who your best leads are and which leads to follow up with. In addition, we send email notifications, so you stay on top of your leads 24/7.
When a user completes one of your 8 calls to action, you're sent an email immediately. If a user snaps the code but does not complete any of the calls to action, you're sent a notification email within 24 hours. You can also view your leads and their star ratings in your Corefact account.
What should I do when I get a lead from the Home Estimate?
When prospects respond to your marketing offer, it is imperative that you follow up and proactively develop a relationship, whether they are a stranger or a member of your sphere of influence. One thing to understand is that how you follow up is not nearly as important as how you follow up. There are many ways to follow up successfully. Here are a few you can easily incorporate into your marketing program.
1. Send a Handwritten Note
In this scenario, you sent out Corefact Home Estimate postcards, and several homeowners responded. Here’s an example of some handwritten text you could send.
" Hi {Insert name},
Thank you for requesting a free online home estimate. I hope you found it helpful. Given the volatile nature of the Real Estate market, a computer-generated estimate can only be so accurate. Moreover, it cannot take into consideration the property’s special attributes and upgrades. If you’d like a more precise free home valuation, please call me."
2. Make a phone call.
If your list provider did not provide the phone number, you could often find the homeowner’s phone number by searching the internet or using a service specializing in this. Similar to the handwritten note, you’ll want to quickly introduce yourself, thank them for responding to your marketing piece, and offer them your expertise to help them understand the market and their home value. Be sure to ask the prospect for their email or to connect on social media so you can connect with them on all your different marketing channels.
3. Do a Home Visit
Consider prioritizing your door-knocking efforts with leads that have responded. Come prepared with either a handwritten note or provide a letter with a market update of the neighborhood. Like the phone call, have a plan of action, and make sure you exchange contact information so you can regularly connect with them.
4. Personalize an Email (if you have one)
When connecting through email, keep it personal and not glitzy. Prospects are much more likely to ignore canned marketing emails but will often respond to emails that appear to be written personally to them. Make sure to have a strong call to action to solicit their response. For instance, if you recently sold a property in the neighborhood, you might want to tell them a short, personal story about it and invite them to talk with you about how their home would compare in the market.
5. Connect on Social Media
Ask prospects to connect with you on your preferred social media platform when you meet them. This is a great way to keep them up to date with all the business activities that you are posting.
A Couple More Things:
- Don't be a stalker. While you are a Real Estate agent, you do not need to use secret agent tactics to research their every move. Remember, the home-buying process is a long one, so patience is key.
- Always be sure to ask your prospect if they know of anyone who is thinking of buying or selling. Your prospects will often have a good idea of what is going on in the neighborhood, and can be a great bird-dog for you.
- Make sure to always offer something of value (Market Update or Market Trends) before asking for something.
- Keep notes on what you learn. This will be invaluable with every subsequent contact.
Need help?
Our Customer service team is ready to come to the rescue:
Call us: +(866) 777-3986
Monday through Friday 8:00 AM - 5 PM PST
Email: CS@Corefact.com
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