Free Email Template - The Pros of Buying vs. Renting

Targeting renters during a slowing market can be an ideal way to increase your lead generation and provide more qualified buyers for your listing clients. Use this free email template to educate your new audience and increase their interest in buying a home!

Target Audience: Renters

Email or Mail Copy:

Dear Renter,

Finding a place to live can be a daunting task. So many things go through your head when you make this decision. The first is probably “Should I buy a house or keep renting?”

Good question. Before you take the big leap, you must first decide which option is best for you. While there are many things to consider before making your decision, your purchase power is the primary factor that should influence your decision.

For many people, owning a home makes more sense financially and from a lifestyle perspective than renting a home. Below are the top reasons people buy instead of rent.

1. Build Equity
   Homeownership is a defacto savings account. You pay your lender every month, but eventually, the cash comes back to you in the form of equity as the market value of your home appreciates over time.
2. Stable Payments
   With a fixed-rate mortgage, your monthly principal and interest payment is set for as long as you keep the loan. Sign a rental lease, however, and you could see your rent rise the following year or in perpetuity.
3. Tax Benefits
   When you sell your primary residence, you can avoid capital gains tax on a profit of $250,000 (or $500,000 for married couples).
4. Community Involvement
   Homeownership goes hand-in-hand with voting, school volunteering, and general civic roots. If you own a home, you may be more likely to put roots down and connect with the people in your community.
5. Pride of Ownership
   Renting a place can feel temporary, but ownership often fosters a sense of pride.

If you’re looking to buy a home, contact me today. I’ll work with you to see what you can afford and help you run the numbers regarding your particular rent versus buy scenario. Don’t believe the news about interest rates. There are creative ways that mortgage companies can bring the rate down.

Please get in touch with me at [phone number] or [email address], and let’s talk.

Your Name & Contact Information

Pro-Tip:

A handwritten note is more likely to be opened than a computer-generated letter and mailing label. Therefore, even if you print the interior letter, handwrite the recipient’s name and address on the front of the envelope.

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